Following yesterday's post on the difficulties Google has been facing in its autonomous vehicles project, it's clear that the Mountain View-based internet giant may not be alone in struggling to find the way forwards. It's been reported that Apple has also lost a chunk of its driverless cars team over the last few weeks.
Apple's new project leader, Bob Mansfield, has reportedly redirected the company's efforts towards developing the systems that will run inside a driverless car instead of building the whole vehicle. This is somewhat at odds with Apple's strategy on its previous products, where it has single-handedly controlled the hardware, software and related services.
But it shows that Apple may be thinking along similar lines to Google and heading towards the view that its best route to market lies in a partnership with an established manufacturer. Apple really wants to make a success of this project in order to make up for falls in sales of the iPhone and its other products. Watch this space as rumours of massive deals in the automotive tech sector inevitably follow....
Dozens of employees in Apple’s secret car project have departed in recent weeks after the new leader of the unit refocused its strategy